Best Advertising For Your Child Care Program

It’s true that word of mouth advertising is the best way to attract clientele and great staff to work in your child care program.

The unfortunate part is sometimes waiting for the positive word of mouth to spread can take awhile. And it still may not help you get the “expert” status you deserve.

Would you like a way to get the positive word of mouth out about you and your child care program in a big way?

If you want to increase your “expert status” and get the word out there about you and your child care program don’t miss out on the opportunity to be a guest on the Leadership Connection Radio Program. I am launching this radio program next month and our target audience will be the parents!!

I am sending you this exclusive invitation to be a guest on the program. Yes – -FREE AIRTIME. YES – - a promotional opportunity for you. This is something you can do right from the comfort of your home or office.

Here’s how to take advantage of this advertising opportunity for you and your program:

Here’s to your success,

Julie Bartkus

Child Care Conferences

Child Care Conferences

Imagine if you could pick the topic you were most interested in learning about at a child care conference and then be able to schedule your learning at a time that is convenient for you. No worries about what sessions you would have to decide between or how you can share the information with your staff.

It wouldn’t matter what you were wearing because the conference would come to you at a time and location that best suited your needs and schedule.

The great news is that today this type of learning is possible. Thanks to the Leadership Connection for child care professionals you can now discover over 70 topics to help you manage, motivate and retain great staff in your child care program.

Topics range from Stress Management to Eliminating Gossip to Competitive Benefits and Wages.

All you have to do is visit the Leadership Connection’s website at and decide what information you would like to learn first, second and third. Then for less than what you would pay for one conference registration you can continue your education by listening to however many sessions you feel you would gain value from.

Additionally – – your entire staff can listen in to whatever sessions you feel would best support them in their roles. Topics such as: Customer Service, Engaging Men in Child Care or Going Green.

The possibilities are really endless and affordable!


You also have the same (or better!) networking benefits through the Leadership Connection’s discussion forum. The director’s forums are a great place for you to share your challenges and get solutions to the problems you’re currently facing. Whether you’re dealing with cell phones at work or other inappropriate behaviors solutions are truly at your fingertips with the Leadership Connection for child care professionals.

Visit the Leadership Connection today.

Child Care Leadership: Customer Loyalty In Your Child Care Program

“In spite of my efforts to try to make my customers feel like I care and that my organization is a wonderful place for children and their families, I still have parents who spread negative gossip or they just leave my child care program without giving any notice.”

Can you relate to this statement? This is one common feeling that child care leaders have shared with me about the topic of customer loyalty. The challenge is that, as a child care leader, you are dealing with many different perspectives of your child care program. You have your perspective, your staff’s perspective, the children’s perspective and the parent’s perspective. Everyone’s perspective is reality to them – and that’s why building customer loyalty can be a tough objective in your child care program.

Our guest, JoAnna Brandi, shares her perspective as a parent about a child care program her daughter was enrolled in many years ago. Is her perspective right? Maybe. Maybe not. But it’s hers and it’s important to understand what made her scared at times to pick up her child — especially on the days she was running late. JoAnna shares many fantastic strategies that you can implement immediately to help you build customer loyalty.

|image3|JoAnna Brandi is the Publisher of the Customer Care Coach® a weekly leadership training program for customer-focused culture change. She has been President of JoAnna Brandi & Company for the last 17 years. Prior to starting her own company she was the Director of Direct Marketing Services, a division of CMP Media in NY. She is author of three books, “Winning at Customer Retention, 101 Ways to Keep ‘em Happy, Keep ‘em Loyal, and Keep ‘em Coming Back”, “54 Ways to Stay Positive in a Changing, Challenging and Sometimes Negative World”, and “Building Customer Loyalty — 21 Essential Elements in Action.”

Access this audio program today. Click here.

Going Green In Your Child Care Program

To the contrary of Kermit the Frog’s song It’s not easy being Green – - – going green in your child care program is easy. It’s also a smart decision that will boost your marketing efforts and it’s an easy way to impact the lives of the children, your staff, parents and of course you!

What are the questions that you would like answered when it comes to creating a green workplace? Many leaders have shared with me that they would like to know how to:

*Start a compost bin
*Inspire staff to get involved with the process
*Keep the air smelling good without adding toxins
*Be green in the kitchen
*Be green in the bathroom

Additionally I’ve been asked to share:

*Resources for going green
*The cost involved with going green

Join the Leadership Connection today and access our audio program on going green immediately! Here’s a quick video with what you’ll discover on this information-packed audio program.

In preparation for this addition of the Leadership Connection for child care professionals I’ve researched many green resources and found one that you should definitely check out. This one resource is the gateway to dozens of others that will help you go green. Thanks to this organization’s efforts you can easily get approved as an Eco-Healthy Child Care and be included in their on-line database of green child care programs. This is just another way to boost your marketing efforts when parents and potential new staff are searching for green programs to be a part of. Let me tell you more about this group and our extremely knowledgeable guest.

Hester Dooley, National Program Manager for Eco-Healthy Child Care, joins us to share easy ways to go green in your child care program. Through her efforts children throughout the nation benefit from the reduction of harmful environmental toxins in child care facilities. Please sign up to get your going green checklist at:

Listen in to our 60 minute interview at: click here.

Child Care Leadership Training For Directors and Owners

How would you like a step-by-step plan of action to help you manage, motivate and retain great staff in your child care program?

This plan of action has helped countless leaders:

*Boost morale in minutes without spending a buck
*Eliminate workplace gossip
*Facilitate staff meetings that sizzle
*Inspire team members to make behavior changes
*Have more time
*Increase professionalism
*Motivate team members to reach new goals

Does this plan of action interest you?

What if you could get this plan of action without having to leave the comfort of your home or workplace?

What if this plan of action was FREE?

The great news is – - – you can get this plan of action for FREE this August.

You’re Invited!

Come and get your plan of action to help you manage, motivate and retain great staff for FREE this August by participating in a live teleconference and/or web cast hosted by Julie Bartkus. You decide how you want to participate via the telephone, computer or both! No special equipment is required to attend.

Julie Bartkus has been working with child care teams for over a decade helping them become positive, productive and overall dynamic. She has established 2 companies (Motivate Teachers and the Leadership Connection) to help child care leaders manage, motivate and retain great staff.

For more information visit

Effective Interviewing for Child Care Leaders

In the 1994 movie “The Mask,” Jim Carrey turns from wimp to mischief-seeking hero by concealing his true identity. The real world is not much different. While you might not be interviewing candidates with a slick green face and protruding teeth it is often difficult to determine who the real person is beneath the mask and to reveal which mask they put on for your job interview.

If you’ve ever felt deceived by a new team member who ended up being someone other than that wonderful, positive, skilled candidate you interviewed, you’ll be delighted by our guest on this issue of the Leadership Connection. Joining us is Dennis Vicars, Executive Director and CEO of the Professional Association for Childhood Education Alternative Payment Program. Dennis has 25 years experience in early childhood and is an active speaker and workshop host for various child care organizations. He is an expert at unmasking candidates during the interview process and has numerous articles published in Child Care Information Exchange. Dennis shares:

• 4 success strategies for effectively hiring the right person
• 5 hidden personality traits
• 7 questions to help you determine if a candidate is the right fit for your team
• 3 ways a leader can generate excitement and attract new employees

Listen in now. Click here!

Propel Your Child Care Staff Out of Old Mindsets!

Propel Your Staff Out of Old Mindsets! Today you can discover how to help your staff think about abundance even when resources are extremely limited. Today you can generate excitement and enthusiasm for your vision and what you would like to accomplish in the child care industry. Begin a more prosperous journey in your life and child care program today.

What does prosperity mean to you? What does it look like? What does it feel like? These are questions I asked child care leaders in more than 30 different child care programs. Some of the responses related to having more money to invest in resources for children, staff and parents while other responses related to a feeling of enthusiastic involvement from parents, staff and the community.

On this issue of the Leadership Connection, Hillary Harris joins us to answer the following questions:

* Why is having a prosperous mindset so important for child care leaders?

* How can an organization be prosperous if resources are limited?

* How can leaders begin the process of creating a prosperous child care program?

* What are the most common challenges people face when it comes to creating prosperity?

* Are there ways to know if someone has a prosperous mindset when you first meet (Like during a job interview)?

* How can you align your team in a prosperous direction?

* How can you propel yourself and team members out of old mindsets?

* What are the day-to-day must dos to create a prosperous life?

Click here to listen in now!

Improve Your Child Care Performance Evaluation Forms

Child care leaders: Here’s your opportunity to improve your performance evaluation form!

We’ve posted a conference call recording featuring consultant, Vicki Anderson, sample evaluation forms submitted by your colleagues, and a new evaluation form that Vicki created for you based on your feedback. Enjoy!

Click here to access all of this information immediately.

Listen in and discover:

*Specific ways to improve your performance evaluation form.
*Time-tested ideas to make them most effective.
*Strategies to utilize your performance evaluation form as a tool for
continued growth within your staff
*Specific critiques of evaluation forms will be offered by nationally
known expert, Vicki Anderson.

NAEYC – new standards

Gain support, information and inspiration about the new NAEYC Accreditation Standards as Kim McClennahan Means, Senior Director, NAEYC Academy for Early Childhood Program Accreditation joins us for a one hour conference call.

Listen in now. Click Here!

Questions answered during our conference call include:

*How do you keep staff’s focus on the goal of accreditation?

*What improvements have been made compared to the old system?

*What are there new changes that will occur this September 2007?

*Why have the costs increased so much over the time that this program has been in existence?

*How will the day of the visit go?

*How can I prepare teaching staff and children for the Assessor’s visit?

*What have accredited centers struggled most with to become NAEYC accredited?

*Why do the assessors spend so little time in the classrooms? It seems that the new system places more focus on paperwork rather than on interactions between teachers and students.

*How have the site visits been going for those programs already being reaccredited to the new standards?

*Why should a program pursue Candidacy if it knows it will not be able to meet the Teaching Staff Educational Requirements Criteria by the time of the visit? Even factoring in meeting 80% of the Standards, many programs know they will not be able to meet the criteria but are still being told to become candidates. Isn’t this setting a program up to fail? *How can community based child care best help individuals staff gain access to college level work for professional development when wages are so low? *Will there be any more workshops on using the new system?

*We have received NAEYC accreditation in the past, and our status expires in 8/07. My understanding is that you have to completely meet all the criteria to achieve accreditation with the new standards. Is that true?

*How do the new standards directly affect lab schools that have students in their programs? *What if I cannot get management to help the teachers prepare for the accreditation? (I am a teacher that wants to get ready for the accreditation). *What is the thinking behind having all staff produce a health evaluation every 2 years? The way I read the criterion, the only information it must contain is immunization status [not likely to change] and an evaluation that states if an employee is physically and emotionally up to the job. What do you do if the doctor says they are not? With the TB testing removed, what is the value of this criterion? Who pays for the physical if they choose not to take our health insurance?

*How will NAEYC be looking at emerging practices as far as seeking input from accredited centers, etc.?

*Do all assistant teachers need to be enrolled in classes?

*What ideas do you have for seasoned providers who are still providing quality care to meet the qualification standards when they haven’t attended school in many years and are frightened at the thought, and when you live in a remote area where taking classes means at least a 150 mile drive and online classes seem quite expensive, not to mention some have very limited computer skills?

*Is there a training tool available to share information on the “new” NAEYC Accreditation (the four step process and also the standards themselves) with staff (especially new hires) as well as families, Board members, community partners, etc?

*The timeline for teacher/director educational qualifications…how realistic do you really think these goals are for full time working individuals who are supporting, or helping to support, families, especially when salaries will not match the cost of (both money and time) going back to school?

*How can you be accredited if the center is not ready? The management is not helping the teachers to start the process and we, the teachers have been asking for materials?

*I know that the assessors will look at computer-generated criteria. Will the criteria be the same for every classroom observed or is a unique set of criteria generated for each classroom?

*When beginning the self-study process, where do you start? The observation forms are so overwhelming, there is no longer a pre-survey for staff or parents and I do not find any guidance in any of the materials that points you in the right direction…am I not looking in the right place?

Organizing Your Child Care Program

“I walk through the door to get into work in the morning with a smile on my face visualizing how rewarding the day is going to be. I have my bags in my hands while greeting my staff and the parents I see. Within 60 seconds several staff members bombard me with problems they’re having and a child throws up on my shoes. All of this happens with my bags still in my arms as I haven’t even made it to my desk yet.” —Director

A director shared this story with me about one of her most stressful days several years ago. If you can relate to this situation or even parts of it, you’re like many leaders in the child care industry who often feel like their time is not their own. While you can’t control all of the situations that seem to demand your immediate attention, you can control the organization of your program so that stress is minimized and productivity is enhanced.

Last month we embarked on a journey with Dianne Baker in getting organized. This month we’re focusing on staying organized. Dianne Baker is the education specialist with Kids ‘R’ Kids International in Duluth, Georgia. Kids ‘R’ Kids Schools of Quality Learning provide early care and education for children in over one hundred fifty franchise operations in thirteen states. Through her work in helping franchisees get their programs started, Dianne has witnessed how child care programs that have organizational systems in place operate very efficiently.

In this issue of the Leadership Connection you’ll discover:

• One key to making sure projects are followed through to completion
• Easy steps to organize larger projects
• How to keep your inbox manageable
• How to most effectively manage your bills
• Tips for setting up file folders
• Time-tested strategies for getting parents to complete paperwork
• When it’s a good idea to use post it notes
• How to stay organized with deposits
• The best time of the year to purge your files
• The one action item that is key in long-term organization
• Ways to easily keep track of your appointments and commitments
• Best practices for organizing forms needed in classroom management

Click here to get organized in your child care program.